October 10, 2024 – Miami, FL – duPont REGISTRY Group (DRG), the trailblazer within the luxurious and unique automotive ecosystem, pronounces the appointment of Michael Chapin as CEO of Petrolicious, its world well-known residence of traditional and collector automobiles content material. Petrolicious is understood for creating the highest-quality movies for auto lovers, with 142 million views on its YouTube channel alone.
Michael is a seasoned entrepreneur within the automotive trade and combines deep area experience with in depth expertise in media, ecommerce, and startups. He was not too long ago the founder and CEO of PartsHub, a cloud-based software program product for the automotive aftermarket, which was acquired by SEMA, the Specialty Tools Market Affiliation.
Petrolicious hosts unique automotive documentaries, brief movies and unique sequence that remember the artwork of automotive tradition.
“The appointment of Michael to the lead the reboot of Petrolicious is a significant landmark in bringing again a reputation which means a lot to many traditional automotive lovers,” mentioned Antoine Tessier, CEO of duPont REGISTRY Group. “His distinctive background and boundless enthusiasm will play an awesome position in curating the essence of this invaluable model, and his workforce is tasked with recreating the type of content material that made its identify over a decade in the past.”
Acquired in 2024 by the duPont REGISTRY Group, Petrolicious has been by way of a number of possession transitions, now touchdown in a portfolio of veritable automotive aficionados together with duPont REGISTRY, Canossa Occasions, Cavallino, FerrariChat, and Sotheby’s Motorsport.
“From a younger age, I used to be obsessive about taking automobiles aside and studying exactly how all of the elements labored,” mentioned Chapin, noting his school days as a race mechanic, “Then, afterward professionally, my obsession shifted to constructing companies as a substitute of engines. Very similar to a racecar, each enterprise is a fancy sequence of programs and subsystems, all working in good concord.
“Petrolicious impressed automotive lovers all over the world and it’s vital that we return to those core values of emotional storytelling. The love between a driver and their automotive is what transcends all cultures and backgrounds. It’s what unites us.”
About duPont REGISTRY Group
The guts of the Pushed Way of life division, the duPont REGISTRY Group is the world’s main luxurious ecosystem, encapsulating the tradition, neighborhood and commerce of the high-end automotive way of life. Constructed by a number of the greatest names within the luxurious automotive area, duPont REGISTRY Group represents a vibrant neighborhood of members worldwide nurtured over practically 4 a long time. Its portfolio consists of duPont Registry, Canossa Occasions, Cavallino, Petrolicious, FerrariChat and Sotheby’s Motorsport.
About Petrolicious
Based in 2012, Petrolicious is a number one platform devoted to celebrating automotive tradition and historical past by way of high-quality storytelling, movie and media. It’s identified for producing award-winning automotive content material that caters to traditional automotive lovers, capturing the essence of driving and design. With a concentrate on collector automobiles, Petrolicious connects automotive lovers all over the world with compelling narratives and insights into the world of classic vehicles.
